Privacy policy

This Privacy Policy explains how Keystone Web Studios collects, uses, discloses, retains, and protects personal information through keystonewebstudios.com, kws.studio, related website pages, contact forms, Fit Check forms, lead forms, discovery call requests, sales communications, and other website-related interactions.

Keystone Web Studios is a Pennsylvania-based B2B technology services company. We provide AI systems, agentic AI systems, workflow automation, AI document automation, internal tools and agents, system integrations, ecommerce systems, healthcare-informed workflow systems, consulting, implementation, support, improvement, and related technology services.

Keystone Web Studios is located at:

Keystone Web Studios 120 E. Caroline Ave Altoona, PA 16602 United States

Email: info@keystonewebstudios.com Phone: 1-814-931-2459

In this Privacy Policy, “Keystone,” “Keystone Web Studios,” “we,” “us,” and “our” refer to Keystone Web Studios.

1. Scope of This Privacy Policy

This Privacy Policy is intended for website visitors, business contacts, leads, prospective clients, and other people who interact with Keystone through the website or related business communications.

Project-specific data, client files, production data, protected health information, sensitive business records, credentials, platform access, data processing terms, confidentiality duties, security requirements, or regulated data may be governed by a separate written agreement, proposal, statement of work, data processing agreement, business associate agreement, or other contract.

If a separate written agreement conflicts with this Privacy Policy for a specific project or service, the written agreement controls for that project or service.

2. Personal Information We Collect

We may collect personal information directly from you, automatically through the website, or from third-party tools and service providers.

Information You Provide Directly

When you submit a form, request a Fit Check, contact us, schedule a call, request service information, or communicate with us, we may collect:

• Name.
• Phone number.
• Business email address.
• Company or organization name.
• Job title or role.
• Subject of your request.
• Message content.
• Project needs, workflow details, service interests, budget information, timeline information, and other details you voluntarily provide.
• Information submitted through contact forms, lead forms, quote requests, Fit Check requests, or discovery call requests.
• Any other information you choose to provide.

Please do not submit sensitive personal information, protected health information, payment card information, passwords, private credentials, confidential third-party data, or regulated data through general website forms unless we specifically request it and appropriate written arrangements are in place.

Information Collected Automatically

When you visit the website, we or our service providers may automatically collect information such as:

• IP address.
• Approximate location based on IP address.
• Device type.
• Browser type.
• Operating system.
• Referring website or source.
• Pages viewed.
• Time and date of visits.
• Time spent on pages.
• Links clicked.
• Interactions with website features.
• General website usage patterns.
• Cookie identifiers and similar online identifiers.

This information helps us understand website traffic, improve website performance, troubleshoot issues, evaluate content, and understand how visitors use the site.

Information from Third-Party Tools or Service Providers

We may receive information from third-party tools or service providers, such as:

• Website hosting providers.
• Analytics providers.
• Google Analytics.
• Advertising or retargeting platforms, if used.
• Email and communication tools.
• Calendar and scheduling tools.
• CRM and customer relationship management tools.
• Payment processors such as Square.
• Automation tools.
• AI platforms and technology vendors.
• Referral sources, partners, or professional contacts.

The information we receive depends on the tool, platform, settings, and interaction involved.

3. How We Use Personal Information

We may use personal information to:

• Respond to inquiries.
• Evaluate whether Keystone may be a fit for your organization.
• Provide service information.
• Conduct sales and marketing follow-up.
• Prepare quotes, proposals, scopes, or recommendations.
• Schedule discovery calls or meetings.
• Maintain internal business records.
• Manage leads, contacts, and customer relationships.
• Store and organize form submissions in Keystone’s internal CRM.
• Send service-related communications.
• Send marketing communications, follow-up messages, quote follow-ups, sales sequences, service updates, or related business communications where permitted by law.
• Understand website traffic, performance, and usage patterns.
• Improve the website, content, services, workflows, and communications.
• Protect the website, systems, users, and business operations.
• Detect, prevent, or respond to security issues, misuse, fraud, or unlawful activity.
• Comply with legal obligations.
• Enforce agreements and protect legal rights.
• Support project planning, implementation, support, and improvement where a business relationship is established.

4. Contact Forms, Lead Data, and CRM Use

When you submit a contact form, Fit Check request, lead form, quote request, or similar website form, we may store and manage that information in Keystone’s internal CRM system.

We use this information to respond to you, evaluate fit, prepare quotes or proposals, follow up about services, schedule calls, manage customer relationships, maintain business records, and improve our sales and service processes.

We may also use business contact information to send follow-up emails, marketing messages, service information, sales sequences, or related business communications. You may opt out of marketing communications as described below.

5. Google Analytics

Keystone may use Google Analytics to understand website traffic, performance, usage patterns, approximate location, device and browser information, pages visited, user interactions, referral sources, and other analytics information.

Google Analytics may use cookies or similar technologies to collect information about website use. Google may process information according to its own privacy practices and settings.

We use analytics information to improve the website, understand visitor behavior, evaluate marketing performance, and improve our content and service information.

6. Advertising and Retargeting Tools

Keystone intends to use advertising, conversion tracking, and retargeting tools in the future. These may include Google Ads, Meta Pixel, LinkedIn Insight Tag, or similar advertising and remarketing technologies.

These tools may use cookies, pixels, tags, or similar technologies to help us measure advertising performance, understand website interactions, build business audiences, show relevant ads, limit repeated ads, and evaluate marketing campaigns.

If we use these tools, the advertising platforms may process information according to their own terms and privacy policies. We will update our practices, cookie notices, and consent or opt-out options where required by applicable law.

7. Payments and Square

The website may link to Square, Square-hosted payment pages, or other third-party payment providers for payments, invoices, deposits, subscriptions, or related transactions.

Payment card information is handled by Square or the applicable payment provider. Keystone does not claim to store full payment card details through this website.

We may receive payment confirmations, transaction records, invoice details, billing contact information, payment status, amount paid, date of payment, and related business records from the payment provider.

Your use of Square or another payment provider is subject to that provider’s own terms, privacy policy, and security practices.

8. How We Share Personal Information

We may share personal information with service providers, vendors, contractors, and professional advisers that help us operate our website, communicate with leads, provide services, process payments, manage business records, secure systems, analyze website performance, run marketing, or support our business operations.

These may include:

• Website hosting providers.
• Email and communication providers.
• CRM providers or internal CRM infrastructure.
• Analytics providers.
• Advertising and retargeting platforms.
• Scheduling tools.
• Payment processors.
• Automation tools.
• AI platforms and technology vendors.
• Cloud storage and infrastructure providers.
• Security and monitoring tools.
• Professional advisers, such as attorneys, accountants, consultants, or insurers.

We may also disclose information if required by law, legal process, court order, subpoena, government request, or to protect our rights, property, safety, users, clients, business operations, or others.

If Keystone is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to appropriate protections where required.

9. Sale or Sharing of Personal Information

Keystone does not sell personal information for money in the ordinary sense.

However, some privacy laws define “sale,” “sharing,” or “targeted advertising” broadly enough that certain analytics, advertising cookies, pixels, retargeting tools, or cross-context behavioral advertising activities may be considered a “sale,” “sharing,” or use for targeted advertising.

If Keystone uses tools such as Google Ads, Meta Pixel, LinkedIn Insight Tag, or similar technologies in a way that triggers legal opt-out rights, we will provide required notices and choices where applicable.

10. Legal Bases for EU and UK Visitors

If you are located in the European Economic Area, the United Kingdom, or another region with similar legal requirements, our legal bases for processing personal information may include:

• Consent, such as when you consent to certain cookies, analytics, marketing communications, or optional processing.
• Legitimate interests, such as responding to business inquiries, improving our website, securing our systems, managing business contacts, conducting B2B marketing where permitted, and operating our business.
• Contract necessity or pre-contract steps, such as responding to service inquiries, preparing proposals, scheduling calls, or providing requested services.
• Legal obligations, such as maintaining records, responding to lawful requests, complying with tax or accounting obligations, and protecting legal rights.

Where required, we will ask for consent before placing non-essential cookies or sending certain marketing communications. You may withdraw consent where applicable.

11. EU and UK Privacy Rights

Depending on your location and applicable law, you may have the right to:

• Request access to personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information.
• Object to certain processing.
• Request restriction of processing.
• Request portability of personal information.
• Withdraw consent where processing is based on consent.
• Object to direct marketing.
• Lodge a complaint with a data protection authority or supervisory authority.

These rights may be subject to legal limits, verification requirements, exceptions, and our need to retain certain information for legal, security, contractual, or legitimate business purposes.

To exercise a privacy right, contact us at info@keystonewebstudios.com.

12. U.S. State Privacy Rights

Depending on your state of residence and whether a particular privacy law applies to Keystone, you may have rights such as:

• The right to know or access personal information collected about you.
• The right to request correction of inaccurate information.
• The right to request deletion of personal information.
• The right to receive a copy of certain personal information.
• The right to opt out of certain sales, sharing, targeted advertising, or profiling activities, where applicable.
• The right to limit certain uses of sensitive personal information, where applicable.
• The right not to be discriminated against for exercising privacy rights.
• The right to appeal certain privacy request decisions, where applicable.

Keystone is a B2B technology services company, and some state privacy laws include thresholds, exemptions, or limitations that may affect whether and how they apply. We will respond to privacy requests as required by applicable law.

To submit a privacy request, contact info@keystonewebstudios.com.

13. Marketing Communications and Opt-Out Rights

We may send business contacts, leads, and prospective clients marketing emails, follow-up messages, quote follow-ups, sales sequences, service information, and related business communications where permitted by law.

You may opt out of marketing emails by using the unsubscribe link in an email, replying with an opt-out request where appropriate, or contacting us at info@keystonewebstudios.com.

Even if you opt out of marketing communications, we may still send transactional, service-related, legal, security, billing, or relationship-related communications.

14. Cookies, Analytics, and Advertising Choices

You can manage cookies through your browser settings. You may be able to block, delete, or limit cookies. Some browsers also allow you to send privacy signals or limit tracking.

Where we display a cookie banner or cookie settings tool, you may use it to manage non-essential cookies.

You may also use tools provided by analytics or advertising platforms, such as browser opt-out tools or ad preference settings, where available.

Disabling cookies may affect website functionality, performance, analytics, or personalization.

For more information, please see our Cookie Policy.

15. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including responding to inquiries, managing leads and customer relationships, preparing quotes or proposals, providing services, maintaining business records, complying with legal obligations, resolving disputes, enforcing agreements, supporting security, and improving our business operations.

Retention periods may vary depending on the type of information, the nature of the relationship, legal requirements, backup cycles, accounting needs, and legitimate business purposes.

We may retain limited information after an opt-out request to honor the opt-out and maintain suppression records.

16. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

No website, email system, CRM, cloud system, AI platform, payment provider, or internet transmission is completely secure. We cannot guarantee absolute security.

You should avoid sending sensitive information through general website forms or ordinary email unless we have agreed on appropriate handling procedures.

17. International Data Transfers and U.S.-Based Processing

Keystone is based in Pennsylvania, United States. If you access the website or contact us from outside the United States, your information may be processed in the United States or other countries where we or our service providers operate.

Privacy laws in the United States or other processing locations may differ from the laws in your country. Where required, we will use appropriate safeguards for international transfers.

18. Children’s Privacy

The website is intended for business users and is not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website.

If you believe a child under 13 has provided personal information to us, please contact info@keystonewebstudios.com so we can review and take appropriate action.

19. Third-Party Links

The website may link to third-party websites, platforms, tools, payment pages, social media pages, or other services. We are not responsible for the privacy practices, security, content, or policies of third-party services.

You should review the privacy policy and terms of any third-party service you use.

20. Changes to This Privacy Policy

We may update this Privacy Policy as our website, services, tools, analytics, advertising, payment processing, CRM practices, AI systems, vendors, legal obligations, or business operations change.

The “Last updated” date will show when the Privacy Policy was last revised. Your continued use of the website after changes are posted means the updated Privacy Policy applies to your use going forward.

21. Contact Information

For privacy questions, requests, or concerns, contact:

Keystone Web Studios 120 E. Caroline Ave Altoona, PA 16602 United States

Email: info@keystonewebstudios.com Phone: 1-814-931-2459